Telstra sponsorship of both the Australian Olympic and Paralympic teams at the 2012 Olympics has focused on gathering hero messages of support from the Australian public. The HeroMessage campaign, online at bit.ly/heromsg, was promoted with a 60 second commercial featuring Men at Work song “Down Under” reworked by lead singer Colin Hay. Australian expatriates in London appear alongside school children and fans in Australia.
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Credits
The Down Under ad was developed at DDB Australia, Sydney, by executive creative director Dylan Harrison, creative director Rupert Hancock, managing partner Brent Annells, working with Telstra chief marketing officer Mark Buckman, director of corporate marketing Inese Kingsmill and brand marketing manager Kieran O’Donnell.
Media was handled at OMD.
Filming was shot by Tubby Brother (Dan and Ben Tubby) via Rogue Films, London, with production manager Tom Farley, casting manager Michelle Thomas, and Stuart McFadyen via Chief Entertainment, Sydney.
Editor was Leo King at Stitch Editing, London.
