Volkswagen Australia is running “Nightmare Parks”, a print advertising campaign for park assist technology. Car parks are featured between a police car and gang members’ motorbikes, a portaloo and a hearse, a jacked up car and a glass truck. The brings to life the old problem: you’re searching for a parking space and the only one you manage to find is between a rock and a hard place.
Credits
The Nightmare Parks campaign was developed at DDB Sydney by executive creative director Dylan Harrison, creative directors/copywriters/art directors Steve Wakelam and Nick Pringle, business director Nicole Taylor, account director Dave Murphy, photographer Andreas Bommert, retoucher Matt Bright, stills producer Grant Navin, print producers John Wood and Leesa Murray, account manager Kim Friedlaender, working with Volkswagen General Manager, Marketing Jutta Friese, brand communications manager Peter Stewart and advertising specialist Loren Elsegood.